Website
promotion with search engines: Since it is estimated that 80%
of all visitors to the Internet use search engines on a regular basis,
this is the single most important element of your website promotion.
Our website submittal packages will get you listed on the major search
engines. Please keep in mind that the fact that you are listed is not
enough..... Where you are listed on the search engine is critical.
With the number of search engine database listings rivaling the population
of the world, it is critical that your listing be as near to the beginning
of the list as possible. With this in mind, we offer the following options:
Basic Website
Promotion Plan -- includes a single submission of your website to hundreds of
link sites plus the major search engines. We will be using the basic information which you will be asked to provide, and will only involve
submitting your primary URL. Please note that this package does NOT include any website evaluations
on our part. It should be used only by those who have spent hours and hours of study and research
into the art of website promotion.
Advanced Website
Promotion Plan -- Includes all of the above
plus: --- We will visit your website, review your meta tags, page titles etc. and, if needed,
provide you with new HTML for the heading area of your website. This information should be included
on all pages of your website. In addition, when appropriate, we
will create specific doorway pages. After you have made the necessary changes, we will make a single
submission of your primary URL plus up to 10 internal pages to the
major search engines (when allowed by the respective search engines).
This plan will greatly improve the positioning of your website within the search engines.
Comprehensive Website
Promotion Plans -- Note: Surveys have shown that the techniques which we employ in our
comprehensive website promotion plans result in a dramatic increase in website traffic,
often as much as 300%. The comprehensive website promotion plan is created for you based on each
individual situation. The development of this plan starts with a consulting fee, which covers an
in depth visit to your website. The overall appearance, content and HTML for your site is
evaluated. We suggest a minimum of 2 hours as the starting point. This will cover the first visit
(unless your website is poorly written or huge) plus several emails back and forth....
From that point, we will be able to create your full plan. If you then have us do an advanced
website promotion, plus the writing of the needed html changes and minor context changes,
we will give you budget figures for the cost. If your website needed major rewriting, then
the rewriting would be priced separately. As we create the overall
plan, we will incorporate many other elements (see below) into your overall website promotion
plan.
Note:
The question often is asked "Does
paying the search engines a fee work?"
The
answer is a qualified
"yes".
In most instances, for certain of the search engines with fee
structures, it does pay. Additionally, in some instances such as a
business site submitting to Yahoo, there is no choice
Each
website needs to be evaluated for the probable return on investment
as it pertains to paid submissions for each of the major search engines
and directories.
Website
promotion Using Links:
Links to other websites
should be an important element on your overall website promotion plan.
Many search engines use the number of links back to you as a factor in
determining your relative ranking. Also, since
reciprocal links are often done with websites that have similar or related
types of content, the visitors are often much more interested in your site
than the casual visitor would be. There are several methods which can be used to obtain links, including
applying for free links through one of the link swapping services, as well
as by contacting other websites and requesting reciprocal links.
NOTE:
The use of the "Free For ALL" links (aka FFA pages) has one
benefit, namely to fill your email box with mail. Your
listings do not stay on an FFA page long enough to be of any benefit at
all.
Therefore, they do not even provide the benefit of trying to fool the
search engines into thinking that your website is more popular than it
really is.
Website
promotion using classified ads: Classified advertising on the
Internet falls into two broad categories. First, there are the free
classifieds. There are probably thousands of sites world wide that now
accept free classified listings. In addition, there are many fee based
sites. The fees range from very low (several dollars per month) to higher
amounts for long term commitments. In addition, many sights offer "bell
and whistles" in the form of colors, animation etc. also for a fee.
The
value of classified ads can not be overstated - - they have a very
important place in the overall marketing plan. Critical to their success
is the ability to write effective advertising copy, and then to be able to
accurately evaluate the effectiveness of not only the ad copy, but its
location as well.
Website
promotion using newsgroup postings: Newsgroups are another effective
means to reaching consumers on the Internet. These are "mini
communities" that openly exchange ideas on a wide variety of subjects.
Each newsgroup usually specializes on a particular subject, so great care
must be exercised in selecting the group in which you want to participate.
In addition, the "rules" of the different newsgroups vary widely,
with some not allowing any form of advertising at all - others allow
signature advertising - still others allow open advertising. To avoid
spamming issues and the resulting flames (or worse such as being shut down
by your ISP) you should spend quite a bit of time visiting and observing a
newsgroup prior to posting to it.
Website
promotion using e-mail: E-mail, which is still the most active
part of the Internet, can help your website promotion in many ways. Every
e-mail sent should contain your website address as a part of the signature.
Example:
yourname
e-mail: yourname@yourdomain.com
www.yourdomain.com
Often a phrase describing products or services is also added
| example:Chip |
|
Webmaster for some of the finest
websites on the Internet
Complete Website Development and Hosting Services
Visit us at: http//www.on-line-services.com
mailto: webmaster@on-line-services.com
A Registered Web Presence Provider for
Microsoft® FrontPage® version 2002 |
Website
promotion using Mailing Lists: Every
effort should be taken to generate mailing lists of interested visitors.
Your website itself can be structured to encourage the collection of these
e-mail addresses. Guest books, newsletter applications, and provisions for
sending additional information through the use of auto responders are
examples of mailing list generators. These mailing lists can then be
utilized to keep advertising your website (and your products).
Website
promotion not involving the Internet. Every piece of written
material is an opportunity for website promotion. Business cards,
pamphlets, brochures, letterheads, invoices, statements, advertising in
other media such print, radio etc., telephone directories can all have a
tremendous impact on the number of website visitors. One of our early
clients taught us the value of this, by placing his e-mail address and
website address in his newspaper advertising. That website was showing
immediate hits, even before any search engines were notified.
Public
Relations and Press Releases. If you can, always take a hint
from the public relations field. Anything that you can do to get good free
exposure will help your website. In addition, press releases should be sent
to newspapers and magazines announcing your new products and/or
services. These press releases should not be confined to just
your local area, since the Internet is truly global in nature.
We
can develop promotion plans for you which can cover any or all of the
various aspects of website promotion. Please inquire
For Additional Information, please e-mail: info@on-line-services.com
